The Bata brand in Malaysia has come a long way. What used to be a household name for school shoes with the tagline ‘First to Bata then to school’, has gone on to serve different segments of the market, with other brands such as Bata, Bata Comfit, Bata Industrials, Bata Flexible, Bata and More, Primavera, Tomy, Marie Claire, Weinbrenner, North Star, Bubble Gummers, Ambassador, Baby Bubbles, Power, B.First, Sundrops, Pata Pata and Sandak

The main focus of DEES is to provide high quality but affordable apparels to middle & upper-middle market segment. DEES is in rapid expansion, in term of brand awareness and market penetration. To collaborate with this expansion, we plans to setup few new outlets each year until 2015. Advertising & promotion activities will come along to enhance our expansion.